Stop...

• overpaying agencies for vanity metrics. 💸
• wondering what's working and what isn't. 🤔
• letting inconsistency kill your momentum. 📉
• leaving your social media potential on the table. 🤷‍♀️

The undeniable truth

You already know this deep down: your business relies on people finding you online. It’s not just a feeling; the data proves it. 83% of customers check your menu online before they even arrive. Nearly 50% have already decided which dish they’ll order before they walk through your door.

Their journey to your restaurant starts on their phone. 📱

So you try. You know you need to post. But you also have a kitchen to run, inventory to manage, staff to train, and a dozen other fires to put out every single day. “Post on social media” gets pushed down the list, and you end up with maybe six posts a month. If you’re lucky.

Maybe you hired a staff member to help, or even an agency promising the world. They ask for IDR 4–6 million a month and in return, you get 15 photos and 4 videos. Honestly, that’s a step in the right direction. It’s better than nothing.

But why only 15 posts? Your customers are online every day. With only 15 posts, you’re invisible for half the month. And are your customers really just on Instagram? What about TikTok, Google Maps, or TripAdvisor? Are you letting potential customers slip through the cracks on other platforms?

The agency trap: chasing the wrong metrics 📉

Here’s the bigger problem. Most agencies have you chasing the wrong things. They want to show you impressive-looking reports filled with metrics like:

• Number of Followers
• Number of Likes
• Number of Comments

These are vanity metrics. They feel good, but they don’t pay the bills. 🚫

Think about the most successful, always-packed restaurants you know. Now, go look at their social media. Many of them don’t have thousands of likes or a flood of comments. Why? Because that’s not how customers interact with F&B content.

People don’t “like” a photo of a burger the same way they like a friend’s vacation photo. They see it, they get hungry, they check your profile for the menu and location, and they make a plan to visit. The “like” is silent. It’s a mental note: “I’m going there.” The real engagement happens offline, in your restaurant. 🍽️

The right metrics: the customer journey ✅

So, what should you be measuring? The actual customer journey. It’s a simple, timeless path that works in every industry.

This is the only funnel that matters. Everything else is noise. Your marketing should be a machine built to move people from Awareness to Conversion as efficiently as possible.

The opportunity: introducing Mooz ✨

Your customers are on Instagram while waiting for the bus, scrolling TikTok on their lunch break, and searching Google Maps for “dinner near me.” They are active on multiple platforms, every single day. The biggest opportunity is to be there, consistently, wherever they are.

This used to be impossible for a busy F&B owner. That's why we built Mooz.

Mooz is an AI-powered marketing platform designed specifically for F&B. We’re not an agency; we’re your automated growth engine.

Here’s how it works:

• You provide your photos and videos. 📸
• Mooz optimizes for each platform and schedules to maximize reach. 🤖
• We post for you daily so you stay top-of-mind. 🗓️

Mooz doesn’t just post and pray. It tracks the right metrics—reach, profile visits, and conversions—to learn what content works, on which platform, and at what time. It’s smart, automated, data-driven marketing.

Why now? The coming shift

The F&B industry is getting more competitive every day. A restaurant that opened 30 years ago could thrive on word-of-mouth alone. Today, that’s nearly impossible. You have to compete for attention online.

But this is just the beginning. Look at other industries like e-commerce. You can have the best product in the world, but if you don’t have an effective, data-driven marketing and distribution system, you are as good as dead. The winners in e-commerce built growth engines, not just good products.

The same intense level of competition is coming to F&B. The tools and platforms that enable this are already here. This is the moment to get ahead of the curve. This is the time to turn your restaurant’s marketing from an afterthought into a predictable, data-driven growth machine. 🚀

Who we are 👋

• Built in 🇮🇩 for F&B operators who need daily distribution without hiring additional staff (headcount).
• Not an agency. 100% product. 💻
• Early results: ↑ reach, ↑ profile actions, more "open in Maps" and "call" taps. 📈
• Favorite metric: Profile Actions / Post (we optimize this). 🎯

The offer (closed beta) 🎁

We're launching Mooz in a closed beta for 10 founding restaurants.

• Free platform access during beta 🆓
• Unlimited cross-platform posting (current and future platforms) ♾️
• Optional add-on: our photographer visits 1x/month to top up your media library for IDR 2,000,000 / month 📸

Founders get a voice in the roadmap and preferred pricing later.

What to expect from our photographers:

Who this is not for 🙅‍♀️

• You're already investing IDR 30M+/month on marketing, posting daily across multiple platforms, and measuring reach → profile → sales like clockwork. (If that's you—respect. You're ahead.) 🫡
• Franchises (not yet supported).
• You don't believe social media impacts in-store sales. 🤷‍♂️

Who this is for ✅

• Owners who read this and it just clicks. ✨
• Currently operating in Bali. 🏝️
• Excited to share feedback and co-create the future of F&B marketing. 🤝
• Teams posting "when there's time" who want daily consistency without hiring. 🗓️
• Restaurants with assets sitting on a phone that could be weeks of content. 📱
• Operators who want data, not vibes—reach, profile visits, actions, and sales. 📊